Sprout Social Reviews

Social media has become one of the main marketing tools used by small, medium and large corporations to sell their products and services and to build relationships with their audiences. Since it can be difficult to manage all of the social media accounts across all of the platforms, especially if you are a large business, you need that will help you manage everything from posting to reporting ion how well you are doing. This is where Sprout Social comes in.

Let’s take a closer look at Sprout Social to see exactly how it works and what it can do for your business.

Sprout Social Offers:

What is Sprout Social?

Sprout Social is a central location for managing to track and reporting your social media activities across all of your social media profiles. They also provide you with in-depth analytics to let you know how well you are doing.

Who Are the People Behind Sprout Social?

Sprout Social is a team of professionals who claim to push the boundaries of social media possibilities. They will help you with more than just selling your service offering, but will help connect you with potential customers and build long-lasting relationships with your current customers. This is the unique selling proposition that they offer their customers. Instead of selling directly, like other platforms offer, they believe in building connections which will drive overall business growth.

Also, they believe that customer experiences on social media are an important factor in determining whether or not they will trust a particular business with their needs. Sprout Social believes that businesses must provide some value to prospective customers even when they visit your social media page or profile. This can be voicing their opinion and having it heard, entertainment or educational value and having their needs met without asking.

How Sprout Social Works

Sprout Social has a lot of tools for listening to your audience and engaging with them, publishing your content and analytics to measure your performance. All of the packages mentioned above will include the tools you need to build your brand and connect with customers with the highest-priced plans offering more functionalities. Once your package has been paid for, you will be able to create your account on the Sprout Social platform and connect your social media profiles as well.

Once everything is connected you will be able to schedule and publish posts, create custom workflows and they will even provide you with a chatbot and other automation tools if you decide to purchase the highest-priced plan. Ultimately, everything will depend on your needs and goals, therefore consider everything each pricing option has to offer and how well this fits into your overall plans.

While Sprout Social offers a certain level of confidentiality of your personal information, they can share your data with affiliates, third-party service providers and partners who provide data processing services to them. They offer mobile apps for both iOS and Android to help you manage all of your accounts on the go. If you do run into difficulties, they offer 24/7 customer assistance. They have offices in Chicago, Seattle, and Dublin. On their website, they have a wide variety of customer reviews which is a good signal that they can deliver on their promises.

Quality of Provided Services

On their website, Sprout Social mentions that they have been recognized by G2 as being one of the Top 50 Products for Marketing. When we combine this recognition with the customer reviews on their website, it is safe to say that they can deliver a solid product and value for the money their customers spend.

System Safety

Sprout Social claims to make security a top priority. All interactions with Sprout Social are encrypted with SSL over the internet. They also say that their databases are kept in a private network, completely inaccessible from the public Internet. Even if there was a hacking attack, they claim that they do not store user passwords so the hacker will not be able to get access to your account. Finally, they have received independent certification of SOC 2 Type I compliance.

While there are varying opinions about the benefits of using agencies like Sprout Social, it is important to consider the pros and cons. Let’s take a look:

Pros:

• The features are well organized
• Useful analytics
• Offers content generation ideas
• Scheduling tools

Cons:

• Even the cheapest plan is expensive, starting $99 a month per user
• Composition window needs improvements
• Lack of LinkedIn integration

Overall, Sprout Social appears to be offering a specific value to their customers, but we have to wonder if the costs are worth it. Perhaps it would be easier to simply come up with a better social media strategy yourself that includes better customer interaction before deciding to spend money on platforms like Sprout Social. If you feel that you have tried everything possible, then perhaps Sprout Social can be what you need to get your social media initiatives going in the right direction.