What is Sprout Social?
Sprout Social is a central location for managing to track and reporting your social media activities across all of your social media profiles. They also provide you with in-depth analytics to let you know how well you are doing.
Who Are the People Behind Sprout Social?
Sprout Social is a team of professionals who claim to push the boundaries of social media possibilities. They will help you with more than just selling your service offering, but will help connect you with potential customers and build long-lasting relationships with your current customers. This is the unique selling proposition that they offer their customers. Instead of selling directly, like other platforms offer, they believe in building connections which will drive overall business growth.
Also, they believe that customer experiences on social media are an important factor in determining whether or not they will trust a particular business with their needs. Sprout Social believes that businesses must provide some value to prospective customers even when they visit your social media page or profile. This can be voicing their opinion and having it heard, entertainment or educational value and having their needs met without asking.
How Sprout Social Works
Sprout Social has a lot of tools for listening to your audience and engaging with them, publishing your content and analytics to measure your performance. All of the packages mentioned above will include the tools you need to build your brand and connect with customers with the highest-priced plans offering more functionalities. Once your package has been paid for, you will be able to create your account on the Sprout Social platform and connect your social media profiles as well.
Once everything is connected you will be able to schedule and publish posts, create custom workflows and they will even provide you with a chatbot and other automation tools if you decide to purchase the highest-priced plan. Ultimately, everything will depend on your needs and goals, therefore consider everything each pricing option has to offer and how well this fits into your overall plans.